v2.0 — Updated September 2026

Everything you need to grow checkout revenue

ZapU gives Indian D2C brands a connected commerce stack — from one-click checkout and catalogue-powered upsells to WhatsApp marketing, remarketing, and growth analytics.

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Increase Conversions

Turn more visitors into buyers with a checkout experience so fast, customers barely notice they paid.

  • One-click checkout for returning customers — completes in under 8 seconds
  • Truecaller one-tap login — no OTP friction for Android users
  • Auto-fill address, payment, and shipping from saved profiles
  • UPI, cards, net banking, and wallet payments through Razorpay
  • Mobile-first layout optimised for India's top Android devices

Increase Conversions

One-click checkout for returning customers — completes in under 8 seconds
Truecaller one-tap login — no OTP friction for Android users
Auto-fill address, payment, and shipping from saved profiles
+2 more capabilities

Smart Offers & Upsells

Every order is an opportunity to grow basket size — without a single extra ad rupee spent.

  • Rule-based coupon engine with auto-stacking discounts
  • Prepaid nudges: show instant cashback for UPI / card payments
  • Cart-value milestone rewards (e.g. 'Add ₹200 more for free shipping')
  • In-checkout product suggestion strip — tap to add in one click
  • Segment-aware first-order, VIP, loyal, and new-customer triggers

Smart Offers & Upsells

Rule-based coupon engine with auto-stacking discounts
Prepaid nudges: show instant cashback for UPI / card payments
Cart-value milestone rewards (e.g. 'Add ₹200 more for free shipping')
+2 more capabilities

Catalogue-Powered Checkout

Keep the checkout, offers, shipping, and upsells connected to the products you actually sell.

  • Unified catalogue synced from Shopify and WooCommerce
  • Product images, variants, prices, and availability stay current
  • Product cards power one-tap checkout suggestions and WhatsApp carousels
  • Shipping rates use catalogue and cart data without manual re-entry
  • Shareable product links open a pre-filled ZapU checkout

Catalogue-Powered Checkout

Unified catalogue synced from Shopify and WooCommerce
Product images, variants, prices, and availability stay current
Product cards power one-tap checkout suggestions and WhatsApp carousels
+2 more capabilities

Reduce RTO & Fraud

Catch bad orders before they ship — protect your margins without blocking real customers.

  • Real-time fraud scoring on every order at checkout
  • Auto-block repeat RTO offenders, high-risk pincodes, and suspicious devices
  • COD eligibility rules based on customer history and order value
  • Risk-tiered order review queue in the merchant dashboard
  • Shipping integrations and rate rules for Indian delivery zones

Reduce RTO & Fraud

Real-time fraud scoring on every order at checkout
Auto-block repeat RTO offenders, high-risk pincodes, and suspicious devices
COD eligibility rules based on customer history and order value
+2 more capabilities

Recover Abandoned Carts

Bring back shoppers who left at checkout — automatically, across WhatsApp, SMS, and email.

  • Abandoned cart detection with configurable timeout windows
  • Automated WhatsApp recovery messages with one-click checkout links
  • SMS & email recovery sequences with personalised discount codes
  • Segment recoveries by cart value, channel, and abandonment stage
  • Tracked clicks and recovered revenue tied back to each campaign

Recover Abandoned Carts

Abandoned cart detection with configurable timeout windows
Automated WhatsApp recovery messages with one-click checkout links
SMS & email recovery sequences with personalised discount codes
+2 more capabilities

WhatsApp Marketing

Build richer WhatsApp campaigns and understand which messages actually bring customers back.

  • Create and manage standard and carousel templates from the dashboard
  • Media headers, product-linked carousel cards, and dynamic tracked buttons
  • Broadcast audiences with customer segments, cart filters, and order rules
  • Durable delivered, read, reply, click, and revenue reporting
  • Meta status events remain idempotent when callbacks arrive late or twice

WhatsApp Marketing

Create and manage standard and carousel templates from the dashboard
Media headers, product-linked carousel cards, and dynamic tracked buttons
Broadcast audiences with customer segments, cart filters, and order rules
+2 more capabilities

Growth & Attribution

Connect traffic, checkout behaviour, campaigns, and revenue so you can invest in what converts.

  • Full checkout funnel breakdown: views → initiated → paid → shipped
  • Conversion rate by device, traffic source, and payment method
  • Traffic, ROAS, paid revenue, and campaign performance views
  • Affiliate, influencer, and campaign-link attribution
  • Remarketing recovery revenue, cost, and ROI reporting

Growth & Attribution

Full checkout funnel breakdown: views → initiated → paid → shipped
Conversion rate by device, traffic source, and payment method
Traffic, ROAS, paid revenue, and campaign performance views
+2 more capabilities

Custom Branded Checkout

Your checkout should feel like your brand — not a third-party page your customers don't trust.

  • Full brand colour and typography customisation
  • Custom logo and favicon on the checkout page
  • White-label checkout URL (checkout.yourdomain.com)
  • SSL auto-provisioning for custom domains via Let's Encrypt
  • Checkout UI adapts to your store's visual identity automatically

Custom Branded Checkout

Full brand colour and typography customisation
Custom logo and favicon on the checkout page
White-label checkout URL (checkout.yourdomain.com)
+2 more capabilities

Release History

We ship fast. See what's changed.

ZapU is continuously improving. Check the changelog to see the latest features, fixes, and improvements.

View Changelog